Case Study

Fortune & Frame

 
Context

Fortune & Frame is an NYC-based jewelry line known for it’s signature fortune-holding lockets, frames, and other unique pieces.

I worked closely with the founder on a brand refresh and redesigned ecommerce site. My goal was to reflect the unique, handcrafted, and personal characteristics of the brand into the new look and feel, and to take the brand to the next level by providing users with a polished, intuitive and delightful shopping experience. 

+ Brand Refresh
+ Art Direction
+ Responsive Website Design
+ Design System
Brand Refresh

A mood board was created to set the tone, brand look and feel and art direction for the typography, color palette, website graphics, product and model photography.

 

 

 
IA & Wireframes

The first step was sketching out the entire site’s information architecture and interaction model as well as high-fidelity wireframes.

 

 Responsive, Modular eCommerce Site

We chose to build the site on top of Shopify’s powerful & flexible framework. Customized modules were created to give the owner endless combinations of layouts and options.

Custom Fortune Builder

At the heart of the brand are personalized “fortunes” that the customer can include in their jewelry. Choosing a fortune is as important as the item that holds it. We wanted to make the process of creating a custom fortune as seamless as possible.

 
Select a Fortune

Customers can also use fortunes from a list of themes, or even those submitted by other customers. They can also save fortunes to a favorites list for inspiration or future purchases.

 
Add Favorite

Users can create a list of favorited fortunes, and add a la carte to any item.